Develop players who think faster than the game.

Cognition Coach equips basketball coaches with evidence-based frameworks and principle-driven practice designs—so your players become decision-makers who adapt and excel in any game situation.

Cognition 101:
The Foundations of Modern Player and Team Development

Learn how to design practices, teach principles, and develop decision-makers through our proven Creation → Conversion → Coordination framework.

Week 1: Cognitive Fundamentals

Master Perceive-Decide-Execute; utilize space, decisions, and shared understanding as essential basketball creation tools.

Week 2: C3
Framework

Learn how to create advantages, convert opportunities through smart reads, and execute actions through coordination.

Week 3: Pattern Recognition

Develop anticipation, chunking, and retrieval under pressure through small-sided games for effective perceptual training.

Week 4: Cognitive Development

Foster cognitive development in players, prioritizing adaptability and principles over scripts, tracking decision-making.

Week 5: Practice
Design

Learn to design practices with intentional constraints,
spacing, and interleaving to unlock player creativity.

Week 6: Conversion Mastery

Master ball-handler reads and conversion strategies, fostering adaptability and belief for effective decision-making.

Week 7: Structured Freedom

Develop foundational shape and perception skills, blending structure with autonomy for shared responsibility and outcomes.

Week 8: Transition Mastery

Learn to design practices with intentional constraints,
spacing, and interleaving to unlock player creativity.

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Why Coaches Enroll

Principle-Based Teaching System

Implement a practical, principle-driven system immediately for better coaching results.


Step-By-Step Progression

Follow a clear, jargon-free path to mastering cognitive coaching techniques effectively.

Tools for Designing Practices

Gain practical tools for designing drills that directly improve game performance.

Connect with Players and Assistants

Develop a shared language to enhance communication and collaboration within your team.

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How Cognition Coach is Different

"If you couldn’t call a play for an entire quarter, would your team still know how to play?”
That’s the standard Cognition 101 prepares you for.

Our programs are for:

Evidence-based, data-driven, actionable analytics

Independent thinkers who challenge convention

Coaches & players who want to grow their awareness

Our programs will:

Challenge existing coaching truisms

Change behaviors of your team and players, reveal inefficiencies

Constraint-led implementation based off our analysis findings

Empower visibly different styles of play, prime for elimination tournaments

Outcomes:

Better awareness of affordances on team and individual level

Independent thinkers who challenge convention

Evidence-based, data-driven, actionable analytics

Available Programs

Cognition Coach 101
$499

Enroll Now!

Cognition Coach 201
$4999
8-Week Workshop
Starting July 2026
Sign up now

Frequently asked questions

Everything you need to know before getting started.

What is Cognition Coach?

A program that helps basketball coaches develop smarter, more adaptable players through evidence-based teaching, film analysis, and practice design.

How long is each course?

Cognition 101 and Cognition 201 each run 8 weeks with 8 classes, plus office hours and quizzes.

What does the curriculum cover?

Perception-decision-execution loops, Creation → Conversion → Coordination framework, pattern recognition, constraint-led practice design, and transition principles.

Is Cognition Coach right for me?

If you are a coach or player seeking principle-based methods; if you are an independent thinker who challenge convention; if you want data-driven, actionable analytics, this course is right for you.

What are the expected outcomes?

Improved practice design, better awareness of affordances, a shared coaching language, and a community of like-minded coaches.

How much does Cognition Coach cost?

Cognition 101 is $499; Cognition 201 is $4999 and begins July 2026.

What's the difference between 101 and 201?

Cognition 101 is $499 and available now. Cognition 201 is $5,000 and begins July 2026. Both are 8-week programs with classes, office hours, and quizzes. 

Elevate your game today.

Learn principles that transfer instantly and build decision-makers.

© 2025