Develop players who think faster than the game.
Cognition Coach equips basketball coaches with evidence-based frameworks and principle-driven practice designs—so your players become decision-makers who adapt and excel in any game situation.
Cognition Coach equips basketball coaches with evidence-based frameworks and principle-driven practice designs—so your players become decision-makers who adapt and excel in any game situation.
Learn how to design practices, teach principles, and develop decision-makers through our proven Creation → Conversion → Coordination framework.
Master Perceive-Decide-Execute; utilize space, decisions, and shared understanding as essential basketball creation tools.
Learn how to create advantages, convert opportunities through smart reads, and execute actions through coordination.
Develop anticipation, chunking, and retrieval under pressure through small-sided games for effective perceptual training.
Foster cognitive development in players, prioritizing adaptability and principles over scripts, tracking decision-making.
Learn to design practices with intentional constraints,
spacing, and interleaving to unlock player creativity.
Master ball-handler reads and conversion strategies, fostering adaptability and belief for effective decision-making.
Develop foundational shape and perception skills, blending structure with autonomy for shared responsibility and outcomes.
Learn to design practices with intentional constraints,
spacing, and interleaving to unlock player creativity.
Implement a practical, principle-driven system immediately for better coaching results.
Follow a clear, jargon-free path to mastering cognitive coaching techniques effectively.
Gain practical tools for designing drills that directly improve game performance.
Develop a shared language to enhance communication and collaboration within your team.
-- Chris DeMarco, Bahamas National Team head coach / Golden State Warriors assistant coach
The Grizzlies' magic trick: How an offense borrowed from a DIII school in Maine has Memphis moving differently
Inside the unconventional system that is 'radical in its simplicity'
cbssports.com
"If you couldn’t call a play for an entire quarter, would your team still know how to play?”
That’s the standard Cognition 101 prepares you for.
Evidence-based, data-driven, actionable analytics
Independent thinkers who challenge convention
Coaches & players who want to grow their awareness
Challenge existing coaching truisms
Change behaviors of your team and players, reveal inefficiencies
Constraint-led implementation based off our analysis findings
Empower visibly different styles of play, prime for elimination tournaments
Better awareness of affordances on team and individual level
Understanding how style of play and practice are connected
Improved practice design
A community of coaches to connect and learn from each other
Enroll in
Cognition Coach 101
$499
Cognition Coach 201
$4999
8-Week Workshop
Starting July 2026
Register now, first 5 sign-ups get 10% off!
Sign up to learn more
Noah LaRoche is a basketball coach and player development specialist known for his innovative, evidence-based approach. Founder of Integrity Hoops, he has trained NBA All-Stars including Russell Westbrook, Diana Taurasi, and Duncan Robinson, and most recently served as Assistant Coach and Head of Player Development for the Memphis Grizzlies.
Driven by a mission to create practices that work in any system and empower every athlete, LaRoche continues to impact the game through both on-court development and mentorship within the coaching community
Joseph Ford Boylan is an NBA Assistant Coach and Director of Player Development for the Memphis Grizzlies with over a decade of professional experience. He previously served as Director of Player Development for the Minnesota Timberwolves and founded Hoops Mind, a mental training platform for basketball players and coaches.
Boylan's coaching philosophy emphasizes creating effective learning environments that foster behavioral change and long-term knowledge retention. Known for his expertise in practice design, cognitive skill development, and fostering high-performance team cultures, Boylan continues to influence the game through both on-court coaching and off-court mentorship.
Everything you need to know before getting started.
A program that helps basketball coaches develop smarter, more adaptable players through evidence-based teaching, film analysis, and practice design.
Cognition 101 and Cognition 201 each run 8 weeks with 8 classes, plus office hours and quizzes.
Perception-decision-execution loops, Creation → Conversion → Coordination framework, pattern recognition, constraint-led practice design, and transition principles.
Cognition 201 is via Zoom, 2 times a week for 8 weeks.
Recordings and exclusives available for download that night.
If you are a coach or player seeking principle-based methods; if you are an independent thinker who challenges convention; if you want data-driven, actionable analytics, this course is right for you.
Improved practice design, better awareness of affordances, a shared coaching language, and a community of like-minded coaches.
Cognition 101 is $499; Cognition 201 is $4999 and begins July 2026.
Cognition 101 is $499 and available now. Cognition 201 is $5,000 and begins July 2026. Both are 8-week programs with classes, office hours, and quizzes.
Team discounts are available for full staff participation in Cognition 201.
Learn principles that transfer instantly and build decision-makers.
